The personal information we collect:
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, when you browse the Site, we collect information about the different web pages or products you visit, the web sites or search terms that directed you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
– Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, please visit http://www.allaboutcookies.org.
– Log files” track actions that occur on the site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages and date/time.
– Web beacons”, “tags” and “pixels” are electronic files used to record information about how you navigate the site.
In addition, when you make or attempt to make a purchase on the site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers, email address and telephone number). We refer to this information as “order information”.
How do we use your personal information?
We use the order information we generally collect to fulfill any orders placed through the site (including processing your payment information, arranging shipping and providing invoices and/or order confirmations). In addition, we use this Order Information to:
– Communicate with you;
– Review our orders to detect potential risks or fraud; and
– Where consistent with the preferences you have communicated to us, to provide you with information or advertisements relating to our products or services.
We use the device information we collect to help us detect potential risks and fraud (in particular, your IP address) and, more generally, to improve and optimize our site (for example, by generating analyses of how our customers navigate and interact with the site, and to evaluate the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to power our online store – you can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site – you can learn more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also unsubscribe from Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other legal request for information we receive, or to protect our rights in any other way.
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you may visit the Network Advertising Initiative (“NAI”) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt-out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Do not follow
Please note that we do not change the data collection and use practices of our site when we see a “Do Not Track” signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that such information be corrected, updated or deleted. If you wish to exercise this right, please contact us at the contact details below.
In addition, if you are a European resident, we note that we process your information in order to fulfil any contracts that we may have with you (for example, if you place an order through the Site), or to pursue our legitimate business interests listed above. In addition, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order on the site, we keep your order information on file until you ask us to delete it.
The site is not intended for persons under 12 years of age.
For more information about our privacy practices, if you have any questions or wish to make a complaint, please contact us by email at [email protected]
[Re: Privacy Officer]
Dephna House, 7 Coronation Rd, Park Royal, London NW10 7PQ, United Kingdom